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About the event:
 Digital
technology has changed the way we interact with everything from
the games we play to the tools we use at work. Designers of
digital technology products no longer regard their job as
designing a physical object (beautiful or utilitarian) but as
designing our interactions with it.
Bill
Moggridge, a well-known personality in the design world and one
of founders of IDEO, is
currently touring the globe to promote his new book
Designing
Interactions. Bill will introduce his book and share
his experiences in interaction design with the Shanghai
Community on Monday Evening of November, 27th.
Bill
will also describe how to
identify opportunities for innovation by revealing people’s
latent needs, behaviors, and desires, and by visualizing new
directions to design the offerings (products, services, spaces,
media and software-based interactions) that bring them to life.
About Bill:
 Bill
Moggridge founded his design firm
in London in 1969,
adding a second office in 1979 in Palo Alto, at the
heart of California's Silicon Valley.
He designed the first
laptop computer, the GRiD Compass, and pioneered
Interaction Design as a discipline.
In 1991 he merged his
company with David Kelley and Mike Nuttall to form IDEO,
which now has offices in Palo Alto, San Francisco,
Chicago, Boston, London, Munich and Shanghai. Bill has
been active in design education throughout his career,
notably as Visiting Professor in Interaction design at
the Royal College of Art in London, and Associate
Professor in the Design program at Stanford University.
Bill is most interested in what people want, who they
are, and how they interact with other people, things and
places. His book, “Designing Interactions” is available
from The MIT Press.
Agenda:
- 18:30 - 19:00: Registration
- 19:00 - 19:10: Welcome and Introduction by
Jason Huang, President of DDF.UPA China
- 19:10 - 20:00: Presentation in English by Bill Moggridge,
Cofounder of IDEO
- 20:00 - 20:40: Q&A
- 20:40 - 20:50: Lucky Draw (8 Bill's new books)
- 20:50 - 21:00: Thanks and Ending
Date and Time:
- 27th November, 2006
- Registration at 18:30, start at 19:00
Venue:
-
1918 Art Space, 1F No.78 Chang
Ping
Rd
-
Near W. Su
Zhou
He
Rd. or the intersection of
Chang
Hua
Rd. and
Chang
Ping
Rd.
Price:
-
Only 150 seats opened for public
registration!
-
RMB 50.00 for normal price
- RMB 25.00 for DDF.UPA China member and students
- The fee include one free drink
Contact Us:
If you have any questions, feel free to contact Nan-Xiang
Sheng:
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2005 DDF.UPAChina. All rights reserved.