Digital technology has changed the way we interact with everything from the games we play to the tools we use at work. Designers of digital technology products no longer regard their job as designing a physical object (beautiful or utilitarian) but as designing our interactions with it.
Bill Moggridge, a well-known personality in the design world and one of founders of IDEO, is currently touring the globe to promote his new book Designing Interactions. Bill will introduce his book and share his experiences in interaction design with the Shanghai Community on Monday Evening of November, 27th.

In May 2005, UPA China successfully ran its 1st election and finally set up the UPA China Council.

Video recorders are the most difficult objects to use in the home, according to a User Vision survey of consumer frustration.

UPA China has held 2 Usability Conferences in both Beijng and Shanghai. Now we are holding our 3st International Usability Conference in Dec in Shanghai.

UPA US is holding its 14th Annual Conference on June 27, in Montreal, Canada with the topic of Bridging Cultures.

UPA China is holding its 2nd International Conference on Dec 18,19 2004 in Yingjie Exchange Center, University of Peking.

On Aug 8, 2004, 100+ UI workers from various Chinese cities joined UPA China 1st Usability Conference called "Make the World Simpler!" in Shanghai.

UPA China is a usability professional group in China, aiming to promote usability concepts and techniques in China. We warmly welcome anyone with an interest in usability to join us.