Content

Fees (RMB)

Day 1 Only

500

Day 1 + Day 2（Half Day）

800

Day 1 + Day 2（Full Day）

1000

Time

Topic

Speaker

8:00-9:00

                                                   Registrations

9:00-9:15

    Welcome Note & UPA China Team Introduction

9:15-10:00

                   The Politics of Usability

10:00-10:15

                                                          Break

  Set 1: The User Experience

10:15-11:00

                 Brand is dead. Long live brand!

     Bob Barlow Busch

11:00-11:45

Mood Theory: A new segmentation model to enhance the Emotional User Experience

              Amy Nicholls

11:45-12:30

                                                 Panel Discussion 1

12:30-13:30

                                                          Lunch

  Set 2: e-Commerce and e-Services

13:30-14:15

Making the Web Usable: Supporting the Reading and Navigational Strategies of a Diverse Consumer Audience

       Michael Summers

14:15-15:00

Establishing validity and credibility in corporate user experience research

        Jianming Dong/Paul Fu

15:00-15:15

                                                          Break

  Set 3: The Business of Usability

15:15-16:00

       Cultural Factors for Business Success in China

        Jared Braiterman

16:00-16:45

Korean UI Case Study and Mobile UI Design In Korea

               Sam Min

16:45-17:45

Panel Discussion 2: How do you convince business to implement / about UCD - Practical tips and tricks

17:45-18:00

                                      Wrap Up

        Jason Huang

18:00-18:10

                                        Team Photo on Stage (tradition!!)

18:10-19:30

                                                            Buffet (200 people)

19:30

                                                  Networking Event 1

Time

Code

Topic

Speaker(s)

9:00-13:00

A1

                    Interaction Design (1)

              Gerry Gaffney

B1

Using Personas to Optimize Design Decisions (1)

           Bob Barlow Busch

C1

Taking User Experience Research Beyond Usability (1)

Jianming Dong/Paul Fu

D

      Choosing the Right Usability Tool

Daniel Szuc/Whitney Quesenbery

E

Product Design: Building Corporate Brand based on User Experience

         Prof. Renke He

F

Strategic Research, Culture and Field Studies

          Jared Braiterman

G

Portable Entertainment Device GUI & Interactive Design; How to design GUIs in Software Projects

       Robin Zhu & Ricky Xu

 Lunch

14:00-18:00

A2

                   Interaction Design (2)

               Gerry Gaffney

B2

         Bob Barlow Busch

C2

Jianming Dong/Paul Fu

H

            Reporting Usability Results

       Whitney Quesenbery

I

Mood Theory: How a new segmentation model can enhance the Emotional User Experience

               Amy Nicholls

J

   Introduction to Information Architecture

                 Daniel Szuc

19:30

                                                         Networking Event 2