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Speakers & VIPs

 Speakers

   Whitney Quesenbery 

Whitney Quesenbery is a user interface designer and usability specialist with a passion for clear communication. As the principal consultant for Whitney Interactive Design (wqusability.com), she works with companies around the world to develop usable web sites and applications.
As an advocate for usability, Whitney is active in many industry projects. She is president of UPA, on the board of Design for Democracy, runs the popular STC Usability web site, and leads a project creating guidelines for usability test reports. She is deep in the “politics of usability” as the chair for Human Factors and Privacy on a US government committee on voting standards.
Whitney is a frequent contributor to industry publications. Most recently, she wrote a chapter on “Personas and Narrative” for The Personas Lifecycle (Pruitt and Adlin, Morgan Kauffmann, 2005), examining how storytelling improves our understanding of the people who use our software. Her work on “Dimensions of Usability” was published  in Content and Complexity, (Albers and Mazur, eds, Erlbaum, 2003).



  Bob Barlow Busch

Robert Barlow-Busch - Interaction Design and Usability - Quarry Integrated Communications - Waterloo , Ontario , Canada
As Quarry’s senior advisor in interaction design, Robert leads projects for clients who want to distinguish themselves in the marketplace by the quality of their user experience. In 2000, Robert introduced the use of personas to the design process at Quarry and has since then employed personas for projects in telecommunications, corporate real estate, logistics, and biotechnology. He has also helped to develop methods for designing products that both satisfy the goals of customers and build the organization’s brand. With over 12 years experience designing software and web applications, Robert’s work has taken him throughout North America and Europe and includes familiar names such as Sony and FedEx.
In 2005, Forrester Research recognized Quarry as a source of industry expertise in their report, “Where To Get Help With Persona Projects”. Some of this expertise is captured in Robert’s invited chapter in a new book to be published by Morgan Kaufmann later this year, titled The Persona Lifecycle.
Robert is a highly-rated speaker and teacher who has presented many times for UPA, STC, SIGCHI, and a variety of global organizations. He lectures on user experience at the University of Waterloo in Canada .



  Christian Rohrer

As the Director of User Experience Research at eBay, Christian Rohrer leads a team of 20 researchers focused on delivering user insights to inspire, inform, and assess user experience and product designs, utilizing methods such as ethnography, usability, data mining, and survey research.  He was previously Director of User Experience Research at Yahoo!, where he was a founding member of the Yahoo! Research Council, an executive-sponsored body that advised the company on best research practices and developed processes that coordinated efforts between team members in market research, data mining analytics, and user experience research.  Prior to Yahoo!, he conducted ethnographic research for NCI (now Liberate), focusing on the processes and strategies employed by people learning to use TV-based Internet appliances in the home. Rohrer received his Ph.D. in Symbolic Systems in Education (cognitive science) from Stanford University and a B.A. in Computer and Information Sciences from the University of California at Santa Cruz .



   Daniel Szuc

Daniel Szuc is the Principal Usability consultant with Apogee Usability Asia Ltd. - www.apogeehk.com - a Hong Kong-based usability company that assists companies in Asia like PCCW, HSBC, Cathay Pacific, Marriott, Yahoo and eBay make their products easier to use. He has also worked with Telstra Australia and IBM.
Daniel has spoken on Usability in Hong Kong , China , Singapore and Australia .
He is a founding member and President of the Usability Professionals Association chapter in Hong Kong and holds a BS in Information Management from Melbourne University Australia .



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   Gerry Gaffney

Gerry Gaffney is highly experienced in usability and related areas.
As well as taking the lead in all significant projects undertaken by Information & Design, he has lectured in Usability and User Experience Design at under-graduate and post-graduate level at Swinburne University in Melbourne, as well as guest-lecturing at RMIT, Deakin and VUT. He writes and speaks frequently on usability in a variety of forums.
He has developed usability training materials for a variety of commercial and academic organizations.
He has spoken on usability topics in Australia , Hong Kong , China and Taiwan .
Several of his articles have been published in the national press. He has also spoken about user-centered design on national radio.



   Jared Braiterman 

Jared Braiterman runs jared RESEARCH in San Francisco , a global company for product innovation and business strategy.
A Stanford and Harvard trained Anthropologist (PhD, 1996), Jared and his associates work with Silicon Valley start-ups, new media, financial services, educational toy manufacturers, telcos, and business software companies. He lectures at universities and conferences, corporate workshops and executive education.
Jared has begun an ethnographic study of the social impact of new communication technologies in China and will meet with business leaders and design educators. He will also continue his Mandarin studies in Beijing in the fall of 2005.



   Jianming Dong

With eight years of experience as senior research staff in IBM and eBay, Jianming Dong has conducted and led a number of high-profile user experience research initiatives. His research interests and expertise cover a broad scope of User Centered design, from exploratory, to formative and summative research methodologies. Dr. Dong is the creator of EZSort, a popular card-sorting and cluster analysis software widely used in the HCI community worldwide. He also holds at least 4 issued US patents, 6 pending US patents and 7 published invention disclosures in the field of HCI design and evaluation. Dr. Dong presented numerous research articles, and taught tutorials at CHI, UPA and other leading conferences. He also routinely reviews journal and conference submissions. Dr. Dong is co-author of Chinese book "HCI: User-Centered Design and Evaluation". Dr. Dong received his Ph.D. from Purdue University .



   Paul Fu

Limin Paul Fu is the Lead User Experience Researcher at eBay. His work and research interest include usability, ethnography, and survey research. In the past five years, he led many key projects and initiatives at eBay. His recent work is mainly focused on user experience research for eBay China. Prior to eBay he was a senior usability engineer at online bookstore Fatbrain.com, a Barnes & Noble company. He had many publications in "Ergonomics", "Behaviour and Information Technology", and conferences. His recent paper includes "Driving the Ultimate Ecommerce User Experience in China" in HCII 2005. He is also a co-author of Chinese book "HCI: User-Centered Design and Evaluation". Dr. Fu received his Ph.D. in Human Factors and Ergonomics from Purdue University.



   Patrick Larvie

Patrick Larvie is the International Design Manager for the Platform Design group at Yahoo! US. He has managed ethnographic and laboratory based user studies in Europe, Asia, Australia, North and South America. His current work focuses on bring user-centered design techniques, including user research, to the development of global products for the internet.



   Mette Kristine Oustrup

Managing Partner, Style-Vision
A graduate in International Business and Marketing, Mette Kristine Oustrup has spent several as an executive in companies such as the fashion brand St. Martins (Denmark), textile group Bonazzi (Italy) and lifestyle brand DIESEL Asia (Hong Kong). She is specialized in out-of-the-box thinking, always looking out for new and better ways to help companies become more successful in their relationship with consumers.
As Managing Partner at Style-Vision, Oustrup's core responsibility is centred on understanding the key-drivers of consumers (MEGA TRENDS) and communicating this insight to the global client group often via innovation workshops. She is also the driving force behind the Style-Vision Round Tables which are held every May and October in the South of France, in corporation! with the Financial Times.
Oustrup is the original founder of the MOOD CONSUMPTION theory, often quoted in the press and a much demanded speaker at internal client events, at industry conferences as well as future-oriented events. She speaks several languages and is passionately interested in global affairs and cultural differences.



   Robin Zhu

Robin Zhu is a GUI designer in Microsoft Advanced Technology Center. He focuses on the next generation visual design for Windows Mobile operating system, embedded device. Included GUI, VIS , Animation design, UX, etc while keeping the goal: design with emotion. Also he participated in Windows Mobile 5.0, Office and MSN visual design.



   Ricky Xu

Ricky Xu is the Design Director of CREATIVE Technology (China Design Centre). He is responsible for developing global business product’s interactive design and GUI design. Some of those products won the “Best of CES” Awards at consumer electronics show. He is focusing on portable entertainment devices UI design and Flash interactive design and research. He has been participated in Nomad Digital Music Player/Zen Series Media Player/Prodikey Series Musical Keyboard/Hansvison Series Software/WaWaYaYa Children Education Software/Foxmail Email Client / IGRS platform etc.


 VIPs
   Yongzhi Zhao

Director of DesignOnLine (dolcn.com) & Lecturer of Tongji University, Syndic of China Industrial Design Association (CIDA). Since the foundation of DesignOnLine in 1997, Mr. Zhao has made some speeches as a special reprehensive at the Tsinghua International Design Forum, Design Website Symposia Cross Taiwan Strait, and the national industrial design teaching seminar so on. He also participated and co-operated many international and domestic design activities.


   Kevin Qu ( VIP for GUI Design Workshop)

Kevin Qu is a UI designer in France Telecom Research & Development Beijing. He mainly focuses on the user interface design of VAS and embedded  software for mobile handset , who is the founder of UITimes.com  which  is a domestic professional interface design information website


   Tom Graefe

Tom Graefe is a team lead for the Customer Centered Design Services group at Hewlett Packard. Prior to working for HP, he worked at human factors and system design and architecture groups at AT&T Bell Labs, Motorola, Digital Equipment Corporation, and Compaq.   He has worked in both centralized organizations and dedicated product-focused development groups, providing a range of user-centered design and customer-focused services.   His recent projects with the HP eService Delivery group complement extensive prior work in the Enterprise network and system management domain.  He is particularly interested in integrating user-centered design with product development and corporate process improvement and measurement. He has a PhD in Cognitive Psychology from Princeton University .

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