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 9:00-13:00, Dec 18, Sunday
 Note: 7 workshops run parallelly in the morning. Each lasts for 4 hours. Every participant can only join one workshop.

 

    Speaker: Jianming Dong &  Paul Fu  Topic:  Taking User Experience Research Beyond Usability (1)

Abstract: In this workshop, you will learn techniques for conducting user experience research beyond traditional usability studies, such as card sorting, site speed field testing, look-and-feel/desirability research.
The design of a product's "information architecture" is often aided by a method known as card sorting. We will show you specific research tools and techniques that suggest the appropriate the information architecture to use. 
Site speed is an important aspect of user experience research that is measured in a variety of ways. In this section, we will discuss methods that are used to measure site speed, their pros and cons, and a multi-method approach that is designed to provide an impact of site speed.
A product's look-and-feel is often a very subjective topic to study, but there are methods for determining what the best approach is for a given market or country, and there are distinct preferences, based on culture and region of the world. 



    Speaker: Bob Barlow Busch  Topic:  Using Personas to Optimize Design Decisions (1)

Abstract: Personas have captured the attention of designers, information architects, and usability specialists as a powerful aid to creating successful software and websites. This attention is well deserved: with their rich detail and engaging format, personas are an excellent tool for developing and sharing what you know about users ! and for guiding your decisions about design.
This tutorial teaches a process for how to create personas and use them as design and decision-making tools. You will learn:
• What makes personas different from other types of research.
• Tips for gathering information through interviews with current and potential users.
• A process for analyzing data and identifying the relevant patterns.
• How to pull together the details and create a final persona.
• What to expect when introducing personas to a project team.
• How personas can inform decisions about product design and strategy.



 Speaker:  Gerry Gaffney  Topic:  Interaction Design (1)

Abstract: Designing interactive web, Windows and mobile applications. Learn how to design products that are driven from both the needs of your users and business goals. Create designs that are positive user experiences.


    Speaker: Jared Braiterman & Patrick Larvie  Topic:  Strategic Research, Culture and Field Studies

Abstract: What does it mean to observe closely? How is observational research different than traditional human computer interaction (HCI) usability testing? What new insights do anthropology, cultural studies and ethnography offer for business innovation?
This half day workshop will provide an introduction to observational techniques, from cultural theory to industry practice. Participants will have an opportunity to try out observational techniques in the vicinity of the User Friendly 2005 conference in Shanghai.
The goal of the workshop is to equip participants with new techniques and frameworks that can be applied at their companies. Target audience includes technology entrepreneurs, innovation researchers, product designers and business strategists.



    Speaker: Whitney Quesenbery & Daniel Szuc  Topic:  Choosing the Right Usability Tool

Abstract: We have a large toolkit of usability techniques, from user interviews to contextual inquiry, from informal evaluation with a few users to large-scale formal tests. This workshop provides a framework for deciding what tools to use in any project. For experienced professionals, it will help match the business context to the best technique. It will also be valuable for new professionals, providing a good understanding of the range of options available to them in a user-centered approach to product design. 
Participants will be able to:
* Identify different usability tools
* Understand the strengths and weaknesses of each technique
* Match business or design goals to usability tools
* Choose the best tools for different projects


    Speaker: Robin Zhu & Ricky Xu  Topic:  Portable Entertainment Deice GUI & Interactive Design,
 How to Design GUI in Software Projects 

Abstract: TBC



 14:00-18:00, Dec 18, Sunday
Note: 6 workshops run parallelly in the afternoon. Each lasts for 4 hours. Every participant can only join one workshop.

 

    Speaker: Christian Rohrer & Jianming Dong &  Paul Fu  Topic:  Taking User Experience Research Beyond Usability (2)

Abstract: In this workshop, you will learn techniques for conducting user experience research beyond traditional usability studies, such as card sorting, site speed field testing, look-and-feel/desirability research.
The design of a product's "information architecture" is often aided by a method known as card sorting. We will show you specific research tools and techniques that suggest the appropriate the information architecture to use. 
Site speed is an important aspect of user experience research that is measured in a variety of ways. In this section, we will discuss methods that are used to measure site speed, their pros and cons, and a multi-method approach that is designed to provide an impact of site speed.
A product's look-and-feel is often a very subjective topic to study, but there are methods for determining what the best approach is for a given market or country, and there are distinct preferences, based on culture and region of the world. 



    Speaker: Bob Barlow Busch  Topic:  Using Personas to Optimize Design Decisions (2)

Abstract: Personas have captured the attention of designers, information architects, and usability specialists as a powerful aid to creating successful software and websites. This attention is well deserved: with their rich detail and engaging format, personas are an excellent tool for developing and sharing what you know about users ! and for guiding your decisions about design.
This tutorial teaches a process for how to create personas and use them as design and decision-making tools. You will learn:
• What makes personas different from other types of research.
• Tips for gathering information through interviews with current and potential users.
• A process for analyzing data and identifying the relevant patterns.
• How to pull together the details and create a final persona.
• What to expect when introducing personas to a project team.
• How personas can inform decisions about product design and strategy.



    Speaker:         Amy Nicholls  Topic: Mood Theory: How a new segmentation model can enhance the Emotional User Experience

Abstract: The Mood Theory is a human-focused analysis tool based on a holistic vision; combining personal drivers such as psychological profiling and sensorial preferences. During this workshop Kristine Oustrup will demonstrate how each MOOD is defined and how each MOOD see and feel the world in different ways. This will be a hands-on session that allows the participants to think laterally about how they can analyze, measure and enhance the emotional aspect of every user's experience.




 Speaker:  Gerry Gaffney  Topic:  Interaction Design (2)

Abstract: Designing interactive web, Windows and mobile applications. Learn how to design products that are driven from both the needs of your users and business goals. Create designs that are positive user experiences.



    Speaker:  Daniel Szuc  Topic:  Introduction to Information Architecture

Abstract: Learn how to structure information for use on web sites or intranets. This course is intended for people involved in structuring information for ease of maintenance and retrieval. While we will focus on websites, the principles are applicable to information systems in general.



    Speaker:  Whitney Quesenbery  Topic:  Reporting Usability Results

Abstract: What is the best way to be sure that your usability report will be read, understood, and acted on? This workshop will look at the elements of a good usability report, and share best-practices from a new industry project on reporting formative usability results. Participants will learn how to choose the right approach for your audience.
Participants will be able to:
* Identify the elements of a usability report
* Identify the audience for a report
* Choose the right content and style for a report
* Create more compelling usability reports


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