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Discounts:
1. 10% off if registered before Sep 1
2. 15% off for UPA members
3. 50% off for UPA China Student Members
4. 40% off for Chinese Students
　

Choose Your Sessions

Day 1
(compulsory)

Morning: 9:00-12:00 Afternoon: 13:00-18:00
 Collective Activity

Day 2

Morning: 9:00-12:00 Afternoon: 13:00-17:00
 Workshop 1: Getting the Most Out of a Usability Test: Effective Note-taking and Analysis (Am Part)
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 Workshop 1: Getting the Most Out of a Usability Test: Effective Note-taking and Analysis (Full Day: Pm Part)
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 Workshop 2: Conducting a Hands-on Usability Test (Am Part)
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 Workshop 2: Conducting a Hands-on Usability Test (Full Day: Pm Part)
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W23A  第二天全天workshop中文名称3(上午)
W23P  第二天全天workshop中文名称3(下午)
 Workshop 3: Using Cultural Probes ('Diary Studies') to Gather User Information
 Workshop 3: Heuristic Evaluation: Fitting the Approach to the Project
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 Workshop 4: Some Right - and Many Wrong - Ways to Incorporate Usability into an Organization
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 Workshop 4: From User's Behavior to Interaction Design
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 Workshop 5: Product Ideation for Emerging Markets - this is the 'how'?
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 Workshop 5: The R&D of the Next Generation of UI via New Experience (Case Studies)
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 Workshop 6: Designing for Accessibility
 Workshop 6: Mobile Phone Design and Analysis
 Workshop 7: The 360 Degree View of Leadership of the User Experience Team
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 Workshop 7: Pattern-based Design in Practice
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 Workshop 8: Using Web Design Stands to Support Usability Design
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 Workshop 8: Designing culture specific user experiences through inter-cultural communication
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 Workshop 9: User Research & Globalization
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 Workshop 9: Interactive Mobile Prototypes in User Experience Development

Day 3

Morning:  9:00-13:00 Afternoon: 14:00-17:30
Round1: 9:00-10:30 Round2: 11:30-13:00 Round1: 14:00-15:30 Round2: 16:00-17:30
 Roundtable 1.1: Problems facing Usability Practitioners
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 Roundtable 2.1: Setting up a Usability Team
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 Roundtable 3.1: Handling Real-World Challengers to User Research Practitioners
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 Roundtable 4.1: Working with Standards
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 Roundtable 1.2: Creating a Clear Picture of the User
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 Roundtable 2.2: Striking a balance between business needs and user needs
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 Roundtable 3.2: Specific Techniques for Managing Globally Distributed UI Design Project & Teams
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 Roundtable 4.2: Managing a Usability Team in China
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 Roundtable 1.3: The Psychology and Ethics of Persuasion
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 Roundtable 2.3: Staffing Centers of Customer-centered Design Excellence in China
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 Roundtable 3.3: How Best to Persuade Others with Usability Results?
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 Roundtable 4.3: Are Personas a Useful Tool or Just a Passing Fad?
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 Roundtable 1.4: To be decided
 Roundtable 2.4: To be decided
 Roundtable 3.4: How to Critique a Design and Communicate Your Findings
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RP34A  第三天下午圆桌中文名称4A
 Workshop 1: Design Checkpoints: A Fast and Easy Technique for Evaluating Designs with Customers
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 Workshop 3: Advanced Data Collection and Analysis Tools for HCI Research and Usability Testing
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 Workshop 2: Usability – a Case Study
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 Workshop 4: How to construct excellent User Experience of Mobile Application
A33  第三天上午workshop中文名称3
P33  第三天下午workshop中文名称3
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