The Psychology and Ethics of Persuasion
- Giles Colborne

Date: Nov 5
Time Frame:9:00-10:30

Description:
What makes interfaces persuasive? Why do users decide to trust some web sites and distrust others? What can site owners do to direct users' attention to the tasks and information that they think is important? And when is it ethical to do so? The discussion will make use of case studies and examples to reveal some surprising facts about how people behave, about how this can be used to develop better user interfaces, and to prompt debate about the ethics of persuasion.