Practice of user center design and research in China
- Yu Guo

Date: Nov 3
Time Frame:13:30-14:00

Description:
Chinese consumers become more sophisticated and there is already a rapid transformation in the use of design among advanced Chinese companies. Although they have already pushed past styling and have moved on to designing rich and highly customized user experiences, practice in the field is still new, Chinese ways of doing user center design and research are still emerging.