Product Ideation for Emerging Markets - this is the 'how'?
- Apala Lahiri Chavan

Date: Nov 4
Time Frame:9:00-12:00

Description:
The workshop makes participants experience a systematic process of product ideation and describe how it is applied to emerging markets. This methodology is designed to proceed user-centered design. The method identifies the target product that is needed, but does not approach the design issues. However, this method uses usability engineering kills and a highly user-centric perspective.