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Day 1 AM Day 1 PM Day 2 AM Day 2 PM Day 3 AM Day 3 PM
Friday Morning, Nov 3RD
8:00 - 9:00  Registration
9:00 - 9:30

 Welcome: Usability in China & UPA China Plan
 Jason Huang, UPA China President

 Keynote Presentations
9:30 - 10:00

 The deconstructionalist paradigm of user interface design
 Daniel Rosenberg, SVP, SAP, US

10:00 - 10:30

 Users in search of methods
 Apala Lahiri Chavan, VP Asia, HFI Global, India

10:30 - 11:00  Break & Networking
 Organizational Usability
11:00 - 11:30

 Shaking the tree:A Case Study of A Usability Turnaround
 Paul Sherman, VP, UPA, US

11:30 - 12:00

 Beyond Usability
 Jinsoo Kim, Director of User Experience and Design,
 Yahoo, Korea

12:00 - 13:00

 Lunch



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