Robert Schumacher is a Managing Director of User Centric, Inc. – a global user research consultancy, as well as CEO and Chief Operating Officer of User Experience, LLC – the first foreign-owned usability company in Beijing. Bob and has more than 20 years of experience applying usability within corporate and academic environments. He has extensive management-level experience and has worked in telecommunications, cable, Internet, and travel-related companies. Bob has written standards for graphical user interfaces, invented a patent for a browser (with several more pending) and published dozens of technical and industry articles. He lectures frequently on user interface design. Bob has particular expertise in developing metrics for user performance and applying these metrics to financial models and business cases. Bob has a PhD in Cognitive & Experimental Psychology from the University of Illinois.

工作坊: 用户研究与全球化