| Tracks: 1:30pm-6:00pm, Saturday, Nov 24th |
| Track 1: Business Value of UX |
| Chairman |
 |
Jason Huang
Founder & President, DDF.UPA China;
Founder & GM, Tangshuo Consultin |
| Keynote |
1:30pm - 2:30pm |
 |
The Business Value of User Experience
Jeremy Ashley
VP of Applications UX at Oracle, US |
| Others |
2:30pm - 3:15pm |
|
Changing Processes and Cultures: Setbacks and
Successes On The Road To Building Customer-Centric
Product Teams
Paul Sherman, Vice-President, UPA
Senior Director of UCD and Usability, Sage Software |
| 3:45pm - 4:30pm |
 |
Making User Experience Part of Your Brand
Jon Innes, Director of UX, augmentum, USA |
| 4:30pm - 5:15pm |
 |
The New Economy
Patrick Jordan
Design, Marketing and Brand Strategist, UK |
| 5:15pm - 6:00pm |
 |
The business value of service interfaces and user
experience
Ji-Ye Mao, Professor and Associate Dean,
School of Business, Renmin University, China |
|
| Track 2: Telecom |
| Chairman |
 |
Hong Ji
Deputy Chief Engineer
Product Deveopment Center, China Telecom |
| Keynote |
1:30pm - 2:30pm |
 |
Mobile User-Interface Design and Cross-Cultural
Trends
Aaron Marcus, AM+A, USA |
| Others |
2:30pm - 3:15pm |
|
Current Trends of Mobile Phone in Japanese Market
and the Future Possibility of Mobile Solution
Yoshinori Mizuno, Senior Manager
Mobility Design Business Group, NTT DoCoMo Inc, Japan |
| 2:30pm - 3:15pm |
|
Developing mobile services- things to keep in mind
and best practices
Anne Kaikkonen, Nokia, Finland |
| 3:45pm - 4:30pm |
 |
Teaching Innovation in China
Dennis Poon, UX Manager, Motorola, Beijing |
| 4:30pm - 5:15pm |
 |
Mobile User Experience Design
Jonathan Li, Managing Partner, Asentio, Shanghai |
| 5:15pm - 6:00pm |
 |
How could we deliver our hundreds of mobile
services to the end user
Jong Kwan Yoon
UI Strategy Module Leader, SK Telecom, Korea |
|
| Track 3: Software/Web |
| Chairman |
 |
Yu Guo
Director of UX, Baidu |
| Keynote |
1:30pm - 2:30pm |
 |
Contextual Inquiry and Other User Research
for Software, Web, and Mobile Use
Thyra Rauch
President of UPA; Customer Research Architect,
Content and Discovery Solutions, IBM |
| Others |
2:30pm - 3:30pm |
|
Delivering Integrated Customer Experience at HSBC:
How the World’s Local Bank Leverages UCD
Cortney Johnson
Global Director, User Centered Design, HSBC |
| 3:45pm - 4:30pm |
 |
Friendly Growth: a Web2.0 Startup's UE Scaling Report
Bo Yang, Founder of Douban, China |
| 4:30pm - 5:15pm |
 |
Make It Usable Before It Is Real
Douglas Wang, PD Manager, Autodesk, China |
| 5:15pm - 6:00pm |
 |
Designing for the Future Web
Jeffrey Veen, UX Manager, Google, USA |
|
| Track 4: Industrial Products |
| Chairman |
 |
Leo Liu
Design Manager, GE Healthcare, China |
| Keynote |
1:30pm - 2:30pm |
 |
How to Achieve Modern Chinese Design Excellence
Gordon Bruce
Consultant of Lenovo and IBM,
co-founder of Samsung design school,
Jury of IDSA/business weekly BEST DESIGN award,
Jury of IF award |
| Others |
2:30pm - 3:15pm |
|
Delivering Useful, Usable, Desirable products
that lead consumers
Kevin Lee, Interaction Design Lead, Whirlpool, USA |
| 3:45pm - 4:30pm |
 |
Topic:
Gejun Ye, Design Manager,Changhong Electronics,China |
| 4:30pm - 5:15pm |
 |
Topic:
Ning Xiao, Design Director, Guangzhou Auto, China |
| 5:15pm - 6:00pm |
 |
The role of design research in designing better
experiences and products
Ian Lee, Design Manager, S.point Design, China |
|
| Track 5: Usability of Public Services |
| Chairman |
 |
Nanxiang Sheng
Senior User Experience Researcher, HP, China |
| Keynote |
1:30pm - 2:30pm |
 |
Wayfinding - helping a city become user friendly
Lance Wyman, Lance Wyman Ltd, USA |
| Others |
2:30pm - 3:30pm |
 |
Topic:
Jianmin Zhang, Creative Director, CITIC SIGNS, China |
| 3:30pm - 4:15pm |
 |
Topic:
Nigel Bevan, Independent Usability Consultant |
| 4:30pm - 5:15pm |
 |
The usability of self service: Making it easy for people
to help themselves
Sam NG, Optimal Usability, New Zealand |
| 5:15pm - 6:00pm |
 |
Accessibility Testing: Practical Considerations
Richard Douglas, User Experience design manager
Nationalwide Insurance, USA |
| 6:00pm - 6:45pm |
 |
Designing an Enjoyable Living for Your Residents
Christina Li, UIGarden, China |
|
| Track 6: Education |
| Chairman |
 |
Prof. Patrick Rau
Professor of Industrial Engineering,Tsinghua University |
| Keynote |
1:30pm - 2:30pm |
 |
Concept of Usability and Maturity of HCD
-- A View from User-Engineering
Prof. Masaaki Kurosu
National Institute of Multimedia Education, Japan |
| Others |
2:30pm - 3:15pm |
|
From User Experience to Prototype Design
Prof. Zhiyong Fu, Vice Director of Department of
Information Art and Design, Academy of Arts and Design,
Tsinghua University, China |
| 3:45pm - 4:30pm |
 |
Challenges of interaction design and user experiences
education in Asia– Singapore experiences
Dr.Henry Been-Lirn Duh, NTU, Singapore |
| 4:30pm - 5:15pm |
|
Next 5 years of user experiences education in China
Prof. Patrick Rau
Professor of Industrial Engineering,Tsinghua University |
| 5:15pm - 6:00pm |
| |
Topic:
Dr. Baihong Chen, UX Department, Lenovo, China |
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