| Note: all workshops run in parallel. individuals are only allowed to register one. |
| Workshop1 |
Cross-Cultural User Experience Design for Mobile
User Interfaces
|
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Language: English
Aaron Marcus, AM+A, USA |
| Workshop2 |
The Essential Guide to User Experience Design Management
- How to Align User Experience to Business Goals
|
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Language: English
Jeremy Ashley, VP of Applications UX at Oracle, US |
| Workshop3 |
Cost-effective User-Centred Design based on ISO 13407
|
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Language: English
Nigel Bevan, Independent Usability Consultant |
| Workshop4 |
Economics in Software Design
|
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Language: Chinese
Alex Zhu, User Experience Team Manager, SAP, China |
| Workshop5 |
Creating a culture of design innovation:
Beyond outsourcing to incubation
|
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Language: English
Amit Pande, Applications User Experience, Oracle, India |
 |
Language: English
Deepa Bachu, Group Manager, INTUIT Technologies, India |
| Workshop6 |
What to keep in mind when developing services for Olympics
Games tourists?
|
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Language: English
Anne Kaikkonen, UE Manager, Nokia, Finland |
| Workshop7 |
Promoting and Marketing UCD in Your Organization:
Lessons Learned from Building a Global UCD Team at HSBC
|
 |
Language: English
Julian Richards, Senior Manager of UCD, HSBC |
| |
Language: English
Rachael Piekarski, Customer Experience Manager of UCD, HSBC |
| Workshop8 |
Practical Methods for User Needs Analysis |
 |
Language: Chinese
Chen Zhao, UE Manager, IBM China Research Laboratory, China |
| Workshop9 |
Strategies for Conducting Global User Research
|
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Language: English
Gavin S. Lew, Director, User Experience LLC, China |
 |
Language: English
Aga Bojko, Associate Director of User Experience, User Centric, USA |
| Workshop10 |
Promoting the international cooperation in design field
by non-profit activities
|
| |
Language: Chinese
Martin Ma, the Director of International Cooperation of DDF of
China Guanghua Foundation |
| Workshop11 |
Human-centered Design Planning
--Design thinking beyond usability
|
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Language: Chinese
Jeff Zhu, UI Experts, SAP, China |
| Workshop12 |
The development of WAP portal UI design under the
condition of WAP 2.0 |
 |
Language: English
Jong Kwan Yoon, UI Strategy Module Leader, SK Telecom, Korea |
| Workshop13 |
Re-Positioning User Experience as a Strategic Process
|
 |
Language: English
Jon Innes, Director of UX, augmentum, USA |
| Workshop14 |
The Four Pleasures: User-Centered Design For Market Success
|
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Language: English
Patrick W. Jordan, Design, Marketing and Brand Strategist, UK |
| Workshop15 |
An Approach to Faster Innovation: Melding Strategy and Design
|
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Language: English
Ravi Chhatpar, Strategy Director, Frog Design, China |
| Workshop16 |
UCD:from user research to design prototyping
|
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Language: Chinese
Michael Liu, UI Design Lead in Inkjet printer section , HP Shanghai |
| Workshop17 |
Turning Aspirations into Inspirations:
Harnessing the Creativity of Your Stakeholders
|
 |
Language: English
Kevin Schmidt, Founder & President, Sonicrim, USA |
 |
Language: Chinese
Long Jiao, Researcher, Sonicrim, USA |
| Workshop18 |
Communicating Your Design Vision
|
 |
Language: Englsih & Chinese
Liya Zheng, Interaction Designer, Liquidnet, USA |
| Workshop19 |
UCD product design in practice(Full Day: Am Part)
|
 |
Language: Chinese
Wei Zhu, Independent product designers, China |
 |
Language: Chinese
Angela Fan, Senior UE Manager, Youku, China |
| Workshop20 |
Focus on the usability activities in a domestic software
corporation |
 |
Language: Chinese
Manhai Li, Senior engineer, ZTE, China |
