1. Users’ understanding of mobile service of SK Telecom
- Too many services are exposed to the users
- Most of users are not aware of those services
- End user should pay for the WAP menu browsing
2. The struggle for the perfect service delivery on limited mobile device circumstances
- TINTERACTIVE: The new approach of the idle screen usage
- Standard UI Requirements: The standardization on various interaction styles
- The new approach of WAP portal
- Embedded App.: Discover the new access channel of the mobile services
3. The consideration of unique mobile user experiences and the creation of new mobile culture
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