Think in a new Way !

Concept：
Designers and business people in China must begin to think in a new way about creating success in the market place. Chinese designers and business people must learn to see that a good design result requires a systematic, holistic design attitude similar to the positions that IBM and other great multinational companies took with regard to design in the 1950's in the USA. This means that the idea of design in China must be redefined and accomplished in new ways that are not compatible with the way that business and design is conducted in China today. Since China will continue to lose its competitive low cost manufacturing advantage, companies that do not want to learn to think in new ways and change will not survive in this new global business landscape. Moreover, this present Chinese business attitude to keep making products cheaper and cheaper will continue to only hurt the reputation of Chinese companies more and more. A sensible systematic design approach that uses a good methodology and designers who really understand design along with business people who appreciate the need to change will be the real winners in China.

Thoughts：
The concepts of design usability, interaction and understanding the designed experience are as old as history itself. Recently, because of the increased competitive nature in the global market place, more emphasis is being given to these issues. However, these practices by themselves are not the solution to the design process. The solution lies in a methodology that includes the understanding of people and values but within a holistic, systematic experience of design at all levels. In fact, when design is shaped to the comfort levels that are defined by the culture’s values, acceptance of design ideas is more easily accepted.

Moreover, if design is based on expressing the highest quality of excellence of the culture – just like the design of a Porsche expresses German culture, B&O expresses Danish culture, Apple expresses US culture, Volvo expresses Swedish culture – Chinese design should express Chinese cultural excellence too, but with a modern intellect. If Chinese modern design expresses Chinese modern excellence that is true to the spirit of China, then it becomes not only appreciated at a domestic level, it is also accepted at a global level, just like the design of great Chinese food, which is loved all over the world.