This hands-on focussed session on Promoting and Marketing User-Centered Design within an organization/company will walk participants through a varied set of case studies and group exercises intended to build a full range of competency in critical areas such:

Fundamental Strategy and Team Dynamics
    Core roles
    Recruiting
    Team dynamics and behaviourism
    Strategic partnerships
Marketing and Promotion
    Marketing UCD to all organizational levels
    Ongoing promotion
    Presentation essentials
Project Best Practices
    All projects versus the “right projects”
    Negotiation
    Internal reviews
    Consulting and communication fundamentals
    Excellence in execution
Post-Project Learnings
    The role of metrics
    Best practices through case studies
    Delivering effective feedback
    Soliciting feedback
    Innovation and change