To have a successful product, no matter it is software or physical product, we need a great design as well as a high level planning of the product to guide the product definition. This workshop will help us to explore the human-centered approach to plan and define a new product in a higher level. We'll focus on following points:

1. How to define a product which is user desirable, technology feasible and business viable.
2. Design a product which is effective, efficient, learnable, usable, makes users love to use it, predictable and delivers low TCO.
3. The level of innovation
4. Value propositions and value web
5. The process of product planning

In this workshop, let's think by doing to embed our design thinking into the whole product planning.