Abstract:
Since usually there are various problems and difficulties when UCD is new and initiated in mid/small companies, what challenges and oppotunities are we going to find in work? Any advantages and disadvantages comparing to large companies?
How to assure the profits of UCD for a company? How to reduce the risk accordingly?
How to get the acceptance from all kinds of people with technical or business background? And how to get support from the administration group of a company?
How to build up a capable and efficient UX team suitable for a mid/small company?
How to reach a goal with high efficiency but low cost? How to apply various methods of usability engineering?
How to survive, sustain and grow up in mid/small companies?