Daniel Rosenberg is currently Senior Vice President for User Experience with the software applications market leaderSAP.In this capacity he directs UI design and usability activities for the mySAP business suite and NetWeaver product lines. In addition his team is also responsible for UCD methodology definition, corporate UI standards and Accessibility. Prior to joining SAP Daniel Rosenberg was Vice President of Research and Development for Usability and Interface Design at Oracle Corporation. At Oracle he was responsible for the UI architecture of Oracle Server, Tools and Applications product lines. He personally led the transformation of Oracle user interfaces first into the GUI world and then through several generations of Internet hosted releases.

Apala is Vice President of HFI.She is without question the most experienced usability professional in India. Before HFI she operated ZindaGUI which was at that time the only specialized usability firm in India. Since joining HFI in 1999 she has been the entrepreneurial leader of the operation in India; growing it to its current incredible strength and capability. She has lead hundreds of projects including expert reviews, structural design, localization, standards, and detailed design.

Andreasis Director User Experience, Research & Breakthrough Innovation at SAP. He finished his Business Information Technology study in 1994 and started working at SAP in 1991. He was responsible for the development of CAD integrations as well as building enterprise portal-based business solutions. His responsibility was also to setup and establish a partner ecosystem of different CAD partners. Since 2002 he is leading a global user experience team in the area of Research & Breakthrough Innovation. His team supported the definition of the pattern-based software architecture and applied the pattern-based design approach to an ERP business application.

Annie Chang is charge of the User Experience research and design for the Windows Live at Microsoft in China. She is managing the team in both Shanghai and Beijing. The talent team is in charge of the many key global products and services of the Windows Live. Training the team to fully adopt the user experience process and methodologies from the Microsoft Redmond team is one of her current key focuses.Starting from the industrial design and user interface design, Annie got the multimedia design the research experience at Philips Design and Philips Research in Taipei. She worked in the mobile device division at Motorola in Beijing as an interaction design lead to contribute on the global and local design and development for the several kinds of the platform of the smart phones for years. She led the team to finish the design guideline for one of the key platforms. The work constantly took her to Chicago headquarter to gain the experience back to the team. She decided to devote to the Internet after the mobile devices. Currently, she works at Microsoft in Shanghai.

Seven years ago, Robert left a position with Sony in Belgium to help establish a team of interaction designers, information architects, and usability specialists at Quarry — a surprising move at the time, as few marketing agencies had even heard of these fields. Since then, Quarry has built one of the top user experience teams in Canada, serving clients across North America and Europe and including such names as FedEx and RIM (BlackBerry). As Practice Director, Robert helps to pioneer and refine methods for design and usability while employing these methods hands-on through client projects. For instance, Robert's team was an early advocate of ethnographic research and personas: as a result of the expertise they've gained, he has made numerous contributions to the field through publications such as The Persona Lifecycle.

Robert enjoys sharing his 15 years of experience by writing, speaking at conferences, and lecturing at universities. He has presented often at the annual UPA conference and at local chapters, as well as at events for organizations such as CHI and STC. After a terrific experience at UF2005, Robert is pleased to have been invited back for UF2006 and looks forward to reconnecting with China's energetic usability community.

Daniel Szuc is the Principal Usability consultant with Apogee Usability Asia Ltd. -www.apogeehk.com a Hong Kong-based usability company that assists companies in Asia like PCCW, HSBC, Cathay Pacific, Marriott, Yahoo and eBay make their products easier to use. He has also worked with Telstra Australia and IBM.

Daniel has spoken on Usability in Hong Kong , China , Singapore and Australia .

He is a founding member and President of the Usability Professionals Association chapter in Hong Kong and holds a BS in Information Management from Melbourne University Australia.

Doug Walston is Director of User Interface & Industrial Design for Motorola’s Mobile Devices business. Based in Beijing, Doug heads up the business’ regional design studio, leading product and UI design strategies for the China market. Doug and his team also work with Motorola’s global team of designers to define strategies across different product categories and classes of user interfaces.

Prior to this role, Doug served as Director of User Interface Design based in Chicago. He lead a diverse team of usability experts, interaction designers and information architects tasked with elevating Motorola’s design philosophy and increasing usability of products in the global device portfolio. He also lead development Motorola’s next-generation user interface for devices based on Linux+Java -- a key platform supporting the company’s global software strategy.

Doug joined Motorola’s Consumer Experience Design team in 2001 as Design Manager of Messaging and Internet Connectivity, building on his previous experience as Director of Information Architecture for Show&Tell, a Boston-based Web agency. He was also principal and founder of Blue Parrot, an interactive consultancy in Austin, Texas.

Doug holds an MBA in Marketing and Entrepreneurship from the University of Texas at Austin and a Bachelors of Science degree in Industrial Design from the University of Illinois, Urbana-Champaign.

Giles Colborne - Managing Director, CXPartners-Giles has worked in human-computer interaction for fourteen years at Euro RSCG Circle, British Aerospace and Institute of Physics Publishing. His clients include Marriott International, Canon and Dell. Giles is President of the UK Usability Professionals Association, and writes on usability for Revolution magazine. In 2005, he edited PAS 78, the British Standards Institute's accessibility guidance for Web site owners.

Significant projects undertaken by his company, Information & Design, he also lectures in Usability and User Experience Design at post-graduate level at Swinburne University in Melbourne. He writes and speaks frequently on usability and related topics in a variety of forums. Several of his articles have been published in the national press in Australia. He has also spoken about user-centered design on national radio. He has recently begun a User Experience Podcast at www.uxpod.com.

He is a member of the editorial board of User Experience (the magazine of the Usability Professionals’ Association).

His company provides services to a large range of clients, primarily in the corporate sector. The company website (www.infodesign.com.au) is a well-regarded resource for those interested in usability.

Gerry has a specific interest in forms (and set up the “Forms that Work” website at www.formsthatwork.com with Caroline Jarrett).

He has conducted training in Hong Kong, China, Australia and New Zealand.

Graham Jenkin is a User Experience Design Lead at Google. He currently leads design efforts focused on the small- and medium-sized business markets. Graham joined Google earlier this year.

Prior to joining Google, Graham was User-centered Design and Research Executive at Bank of America where he led product design efforts for the bank's award-winning Online Banking product and ATM network. Graham has also worked with a number of internet agencies and consultants developing web-based solutions for clients including Kodak, World Travel Partners, Egon Zehnder, and the EPA.

Hsun Tang joined eBay China as Director of User Experience Design in 2006. Prior to eBay China, Hsun spent most of her career in U.S. worked for companies including Microsoft, Excite@Home, CNET, AOL as design manager and UX manager. Hsun received her BA in Fine Art and MFA in Design from Academy of Art University, SF.

Jason is President and one of the founders of UPA China. He is also Managing Director of Human Factors International, China. Jason got his Master degree in Human Communication and Computing from University of Bath, UK.

VP ofYahoo! Korea UED (User Experience & Design) Also, Head of Yahoo! Korea Product Council, Teaching HCI for graduate students in Korea Ph.D. in HCI (Human-Computer Interaction).

CDMA Part Leader, Human Interface Group, LG Mobile Handset R&D Center, LG Electronics.
Handset User Interface Pre-research SKT(Operator in Korea) Standard UI Project.
LG Standard UI Project.
LG UI Guideline Project.
LG CDMA Handset UI – Korea, China, U.S., India etc.
LG Life Soft Research Center, Usability part(UT for Home appliances), New product part(new concept making)
M.S. in Technological Engineering, Eindhoven University, Eindhoven The Netherlands.(User System Interaction) M.S. in Human Factors Engineering, Pohang University of Science and Technology. Pohang Korea.

Linn Johnk has been with HP since 1985. He originally joined HP as a technical writer. He became a founding member of the HP-Cupertino Human Factors team in 1988, and then was granted an HP fellowship in 1992 at New Mexico State University to pursue M.A. level course work in Engineering Psychology (completed in 1993). Linn also has an M.A. and Ph.D. with a concentration in Germanic Linguistics, a B.A. degree with a double major in German and Russian, and a second B.A. with a major in Computer Science.

Linn managed the Customer Experience Design team from 1999 until the HP-Compaq merger in 2002. At that time Linn undertook the creation and leadership of a cross-company community of Customer Centered Design (CCD) practitioners at HP. He has recently played a key role in the creation and fostering of regional CCD centers of excellence, including in Shanghai.

Jianming Dong has over 10 years of experience in User Experience research. He has been senior research staff at IBM, eBay and Paypal Inc. He was involved in many high-profile international research initiatives, and utilized a wide range of research methods. Jianming designed and developed EZSort – a popular card sorting and cluster analysis tool in the HCI field. Jianming had numerous design patents and research publications, including a HCI book in Chinese. He has presented his research work and taught workshops in world-class conferences and venues. He holds a PhD in the area of HCI from Purdue University.

Mika K?ki – Senior Interaction Designer in Idean Creative Ltd. Mika holds a PhD in Interactive Technology and has years of experience on usability consultancy. He has designed and lectured graduate level university courses on user centered design and on programming graphical user interfaces at University of Tampere, in Finland. As a usability consultant he has involved in design and evaluation of mobile, desktop and Web application projects with companies like Nokia.

Mika's academic work has concentrated on new Web search user interface solutions. The possibilities of automatic categorization were studied with working prototypes and results were published in prestige forums, such as ACM CHI'2005 Conference. Mika's strong background in computer science combined with the expertise in human-computer interaction provides interesting insights how technology can be utilized to its fullest for optimal user experience.

Paul Sherman has worked in the field of usability and user-centered design for the past 10 years. He is currently Director of User-Centered Design at Sage Software in Atlanta, Georgia. In the 1990's he was a Member of Technical Staff at Lucent Technologies in New Jersey, where he led efforts to develop cross-product user interface standards for several telecommunications management applications. As a consultant he has conducted usability testing and interface design for accounting and tax preparation applications, Web-based financial planning and portfolio management applications, and ecommerce Web sites. Paul received his Ph.D. in 1997 from the University of Texas at Austin. His research focused on how pilots' use of computers and automated systems on the flight deck affects their individual and team performance. Paul is Vice-President of the Usability Professionals' Association, was the founding President of the UPA's Dallas/Fort Worth chapter, and is a Full Member of the Human Factors and Ergonomics Society. He is also the editor of the Gower book "Usability Success Stories: How Organizations Improve by Making Easier-to-Use Software and Web Sites

Peter Chen currently serves as Application Engineer with Noldus Information Technology, an industry leader in?the development, marketing and support of?innovative software, instruments and integrated systems and services for HCI and behavioral research. He is responsible for?the design and installation of usability and HCI labs in?the U.S. and Canada and?conducts trainings on?data collection and analysis. He?earned a Master of Science in Engineering degree from Purdue University and a Master of Science in Computer Science degree from George Washington University.

EDUCATION
Ph.D. Candidate
10/2003 - Present
New Media, Media Lab, University of Art and Design Helsinki

WORK/TEACHING EXPERIENCES
05/2004 - Present, NVO Design, Nokia Design, Helsinki
Senior UI Style Designer
Senior User Experience Designer
Design Manager

11/2003 - 05/2004, Media Lab, University of Art and Design Helsinki
Researcher

03/2002 - 11/2003, CELLON/CEC Wireless R&D Ltd. (The world's largest independent mobile phone design and development house.)
Design Manager & Researcher

Richard Douglass currently serves as a senior usability analyst with the User Experience team with IBM's Lotus Software Group. He has also led a user interface team at Bank One (now J.P. Morgan Chase). Among his most recent publications, Richard has published a recent book review on “Access by Design” by Sarah Horton in the January 2006 issue of “ACM Interactions” magazine, and an article, "User Research Issues to Consider when Developing Websites for Children" in the August 2005 (2nd ed.) of the UPA China’s online newsletter. Richard is also currently serving as a member of the Voter Access Usability team for the Voting Technology Assessment Project of the Brennan Center for Justice and EPIC (Electronic Privacy and Information Center).

Robert Schumacher is a Managing Director of User Centric, Inc. – a global user research consultancy, as well as CEO and Chief Operating Officer of User Experience, LLC – the first foreign-owned usability company in Beijing. Bob and has more than 20 years of experience applying usability within corporate and academic environments. He has extensive management-level experience and has worked in telecommunications, cable, Internet, and travel-related companies. Bob has written standards for graphical user interfaces, invented a patent for a browser (with several more pending) and published dozens of technical and industry articles. He lectures frequently on user interface design. Bob has particular expertise in developing metrics for user performance and applying these metrics to financial models and business cases. Bob has a PhD in Cognitive & Experimental Psychology from the University of Illinois.

Education :
1995.3 - 1999.2: Ewha University
1999.3 - 2003.2: KOOKMIN UNIVERSITY(Visual Communication Design)

Career :
2002.9 - 2003.8: CISM Design (CI, BI Design)
2003.9 - present : THE*DNA (UI Design)

Project Experience:
2006, Alticast “Tok TV” : R&D for the next generation of SettopBox UI (PM)
2006, Konan Technology “DigitalArc 3.0” (PL)
2006, BSI “Digital City” : UI Evaluation for DTV (PL)
2005, CJ CableNet “HelloD” : Usability Evaluation (PL)
2005, KTF “New Interaction” : R&D for the next generation of mobile New Input Device UI (PL)
2005, Pantech “UMTS Phone” : UI Development for Euro-oriented UMTS Mobile Phone (PL)
2005, “HNT” : R&D for home pad on home network(PL)
2005, LGE “Next Interface” : R&D for the next generation of mobile UI
2004, Curitel “X Project” : Phone Concept UI Development
2004, Bellwase “X200” : GPS Phone GUI Development (PL)

Whitney Quesenbery is a user researcher, user experience practitioner, and usability expert with a passion for clear communication. As the principal consultant for Whitney Interactive Design (www.wqusability.com)she works with companies around the world to develop usable web sites and applications. Her recent projects include work for The Open University, National Cancer Institute and Sage As an advocate for usability, Whitney has been president of UPA, runs the popular STC Usability web site, and leads a project creating guidelines for usability test reports. She is on two US Federal Advisory Committees, working to improve the usability and accessibility of voting systems and on an updates of “Section 508”, the US accessibility laws. Whitney is a frequent contributor to industry publications. Most recently, she wrote a chapter on “Storytelling and Narrative” for The Personas Lifecycle (Pruitt and Adlin, Morgan Kauffmann, 2005), examining how storytelling improves our understanding of the people who use our software. Her work on “Dimensions of Usability” was published in Content and Complexity, (Albers and Mazur, eds, Erlbaum, 2003).

Tan Yanming, consultant of Frost & Sullivan which is a famous consulting company based in U.S, research expert of wireless internet, whose research focus on both industry and business of wireless internet. Mr. Tan pays much attention to the constructing of excellent user experience of mobile application recently.

Belief: the amalgamation of technology of mobile communication and production of user research will bring strong drive for the development of industry of wireless internet, and excellent user experience of mobile application will lead us to the society with ubiquitous network.

Yiner Ya is a graduate of the Chinese Academy of Science and of the University of Chicago. As Research Director for User Experience, LLC, the first foreign-led usability consulting company in Beijing, she is responsible for the project management of user research studies in China. Yiner helps facilitate new product entry into the Chinese market and create designs that comply with local conventions and expectations.

Yu Guo joined Baidu as Chief Designer and Director of User Experience Design in 2004. Before Baidu, Yu worked for companies including AOL/Netscape, eBay and PayPal as senior designer and consultant. Yu received his Bachelor of Arts Degree in Industrial Design from Shanghai Jiao Tong University and received his masters degree in Design Planning from the Institute of Design, IIT.