Chen Zhao received her BS in psychology from Peking University in 1997 and PhD in human factors from Chinese Academic Sciences in 2002. Before she joined IBM China Research Laboratory (CRL), she was a researcher at Honeywell Labs in Minneapolis, Minnesota, and Singapore. Her expertise is in user-centered design, specifically human-computer interactive systems and user interface design, user experience/user needs analysis, and usability engineering. Dr. Zhao started and manages the User Experience group at IBM China Research Lab and leads the User Centered Design strategy at CRL. Her current research projects focus on collaborative business activities. Dr. Zhao is also one of the founders and the secretary of ACM's SIGCHI China chapter.

Workshop:
Practical Methods for User Needs Analysis