David Williams PhD is managing partner of Asentio Design, Shanghai. Following his PhD in Cognitive Psychology in 1996, David has held leadership roles in innovation, user research and mobile interaction design in a wide range of international research, product development and consultancy companies in UK, France, Italy and US including Motorola and Razorfish.

In Asia, David has led projects for multinational companies in China, Korea and Japan including China Mobile, Samsung, Nokia China and Vodafone Japan,

Speaking 4 languages, David believes that cultural interaction is crucial to successful innovation and design in global markets; a philosophy which led him to move to Shanghai in early 2006 and setup Asentio Design's international team.

Workshop:
Creating an Innovation Team