Long has six years of experience designing automobiles, industry tools, and home-electronic appliances and has assisted and managed in launching more than 20 new products during his work with Shanghai Volkswagen, GE/Fitch, GE Plastics, and Shanghai X-Plan. With his experience in conducting user-centered design research throughout previous new product development projects, he has constantly focused on discovering how people behave, think, and dream, and translating those findings into an executable strategy. Well-informed with the process of new product development, his capability of visualizing consumers’ ideal experiences and delivering tangible research findings also brought great benefits to clients.

Long holds the following degrees: Bachelor of Engineering and a Master of Architecture degree in Industrial Design from China; and MFA degree specializing in Design Management and Planning from The Ohio State University.

工作坊:
从愿望到灵感：驾驭产品体验中所有参与者的创造力