Patrick W. Jordan is a design, marketing and brand strategist. He consults for many of the world’s most successful companies and is considered to be one of the most influential practitioners in his field.
He has clients across a wide variety of market sectors and has helped to develop a wide range of hugely successful products, services, brands and marketing campaigns.
Jordan has many years of corporate experience, formerly being CEO of the Contemporary Trends Institute and, prior to that, Vice-President of Symbian, the world’s largest mobile commuications consortium.
He spent his early career in the design department of Philips, Europe’s biggest electronics company.
Patrick also has a successful academic career. He has visiting lectureships at many of the world’s leading universities and is on the advisory board at Delft University in The Netherlands.
He has held the Nierenberg Chair at Carnegie-Mellon University, considered to be the most prestigious design education appointment in the USA, and was Chair of Design and Marketing at the University of Leeds.
He has a PhD in psychology and over 100 peer reviewed publications.
Jordan is a highly sought-after speaker for corporate events, seminars, workshops and conference keynote speeches. He is also a successful author with six best-selling books, including the highly-influential Designing Pleasurable Products and How to Make Brilliant Stuff that People Love.
He has won numerous professional awards and is featured in Marquis Who’s Who. He has also been involved in government-funded design, marketing and branding promotion and education in many different countries.

演讲:
THE DREAM ECONOMY

工作坊1:
The Four Pleasures: UCD对市场成功的作用

工作坊2:
New Century Supertrends
Design for the West in the 21st Century
(和李渔合作举办)