Doreen Lorenzo,Frog Design
As president and COO for frog design, Doreen Lorenzo drives company strategy and oversees worldwide operations. During her ten years with frog, Ms. Lorenzo has been instrumental in restructuring the company, taking it from a traditional design boutique to becoming one of the world’s foremost strategic-creative consulting firms, securing broad-based arrangements with Fortune 500 clients including General Electric and Hewlett-Packard.
Prior to joining frog, Ms. Lorenzo was director of marketing communications and Internet marketing for Power Computing, where she built an online marketing division that brought in millions of dollars a day in product sales – long before Internet retailing was commonplace. Previously, she was a communications consultant in the Bay Area, where she worked with a variety of blue-chip clients.
A frequent resource to various business publications, Ms. Lorenzo has been featured on ABC Now, Bloomberg Radio, Fast Company and the New York Times, among others.

Presentation:
The New Creative Economy – Good Ideas are not Good Enough Anymore