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Day 1, Oct 24th    Day 2, Oct 25th    Day 3, Oct 26th    Day 4, Oct 27th        Day 1, Friday,  Oct 24th Time Content 9:30am-9:45am  Welecome Note  Paul Sherman  President, UPA International;  VP of User Experience, Sage Software, USA 9:45am-10:30am  User Experience, a differentiator between Made in China  and Created in China  Jason Huang  Co-founder & President, UPA China;  Founder & Principle, TANG-Consulting, China 11:00am-12:00am  Usability and innovation-Ideas that clash? Or ideas that  work together  Ginny Radish  International Usability Expert 2:30pm-3:30pm  Why You Need To Study Your Customers in Their Own  Environment  Susan Dray  Ph.D., CHFP, President of Dray & Associates 4:00pm-5:00pm  Differentiate by Design - Making User Experience a  differentiator in software services industry  Sridhar Marri  VP and Head of Communication Design, Infosys, India Evening Opening Party 327     • Registration & Queries 86-21-61526484 xin.chen@upachina.org • Speaking Opportunities feng.huang@upachina.org • Sponsorship feng.huang@upachina.org • Paper Submission ronggang.zhou@upachina.org • Promotion Cooperation zhongwei.wang@upachina.org • Volunteers Application hangyan.ying@upachina.org

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