Sridhar Marri’s keynote will introduce you to the world of software services industry and will provide an overview of the current trends, key drivers and the challenges faced by the industry today. He will touch upon several emerging differentiators in the industry and zero in on how to make user experience as one of the key differentiators in the context of enormous transformation that is taking shape in the industry. He will present his ideas peppered with examples and case studies. Sridhar will also talk about how embedding user experience process in software development lifecycle will help you achieve sustainable results.