Key Words: UCD, Innovation

Benefits
Through this workshop, you will learn the innovative design methods for products for enormous number of users and the application of UCD at Tencent.

Features
1. The stories behind the success of Tencent UCD and introduction of the product innovation process
2. Introduction of how to apply UCD methods into design for enormous number of users to learn how to help make product strategy and value of scaling design.

Targeted Audience
1. User Experience design practitioners
2. Product planners
3. Students with interests of doing experience design

Format
1. Teaching the design process and application of methods for innovative products.
2. understand the method and find out the better way of product innovation via group exercises and discussion