Benefits:
Personas are a way of describing the users of a product in a form that can communicate user research easily. They can help you explore a design or evaluate an existing product, and make sure that innovative new ideas will also be useful and usable.

Features
The workshop will be in three parts.
1. Learn how to define personas, based on user research and usability data
2. Test a design or finished product by using the personas to “walk through” it
3. Discuss how to use personas to generate new design ideas

Audience:
Anyone

Format:
After an introduction to each topic, we will use examples and practical exercises to try out the techniques and then discuss what we have learned. This workshop will be in English, but participants will be able to do the interactive practice work in their native language.