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Day 1, Oct 24th    Day 2, Oct 25th    Day 3, Oct 26th    Day 4, Oct 27th        Day 2, Saturday,  Oct 25th Time Content 9:00am-9:45am  Enabling valuable customer experiences through  innovation: A global vision on a local level  Rachael Austen  Senior Manager, User Centered Design, HSBC, USA 9:45am-10:30am  Beyond User Experience  Wayne Hom  CTO & EVP, Augumentum, USA 10:45am-11:30am  From research and development to research as  development: the evolving management of innovation  Patrick Larvie  Research Director, Google, USA 1:30pm-5:30pm  Learning About Users through Fieldwork  Susan M. Dray, Ph.D., CHFP  David Siegel, Ph.D.  Choosing the right technique (to answer the  right question)  Whitney Quesenbery  Former President of UPA International;  President of WQUsability  How to bring UX into an existing IT company  Sarah Bloomer  President of Sarah Bloomer & Co  Relearn and reconsider usability from scratch  Tadashi Kobayashi  Usability Specialist for Fujitsu Design Limited  Director of HCD-Net  Produce Successful Products – How to Utilize the Power  of Design  Min Lin  Senior Researcher, Lenovo  Innovating on both sides of your brain  Dennis Poon  UI Manager, Motorola  Portals for people - Intranet Design Strategy for a global  workforce  Sridhar Marri  VP and Head of Communication Design, Infosys, India  Tactics for Building a Corporate User Experience Team  Jon Innes  Director of User Experience, Augmentum, USA;  Paul Fu  Senior Manager of User Experience, Augmentum, USA  Do you really know the level of user experience of your  products?  Fangyu Xia, Project Director, TANG Consulting, China  Denny Huang, Project Manager, TANG Consulting, China 1:30pm-3:30pm  Using Cultural Probes in Industry  Gerry Gaffney  Director and Principal consultant of Information & Design,  Australia  The balance between User Experience and  Business Value  Thomas Tang  Director of User Experience, Tencent 3:30pm-5:30pm  Selling Usability into Organizations  Daniel Szuc  Principle, Apogee Usability Asia  A Discussion on User Experience Research/Design  Management Practice Issues  Dr. Tao Rong  User Experience and Total Communication Design  manager of Samsung Design China Evening Banquet & Design Exhibition 327     • Registration & Queries 86-21-61526484 xin.chen@upachina.org • Speaking Opportunities feng.huang@upachina.org • Sponsorship feng.huang@upachina.org • Paper Submission ronggang.zhou@upachina.org • Promotion Cooperation zhongwei.wang@upachina.org • Volunteers Application hangyan.ying@upachina.org

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