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Day 1, Oct 24th    Day 2, Oct 25th    Day 3, Oct 26th    Day 4, Oct 27th        Day 3, Sunday,  Oct 26th Time Content 9:00am-9:45am  Looking from many sides: turning user research into  design insights  Whitney Quesenbery  Former President of UPA International;  President of WQUsability 9:45am-10:30am  Usability mindset for All  Tadashi Kobayashi  Usability Specialist for Fujitsu Design Limited  Director of HCD-Net 10:45am-11:30am  U’th Asia: Redefining user research and design to meet  the changing habits and expectations of Asia’s largest  target user base (Youth)  Sushmita Munshi  User Experience, Accenture DCN India. 1:30pm-5:30pm  Designing from user research  Ginny Radish  International Usability Expert  The Tao of Usability Consulting  Gerry Gaffney, Information & Design;  Daniel Szuc, Apogee Usability in Asia  User Interface Design  Sarah Bloomer  President of Sarah Bloomer & Co  Improving User Experience through 'Customer Journey  Mapping'  Calvin Hart  , HSBC, HongKong  Interaction Design for Internet Products  Zhao Li  Interaction design leader, Tencent  Mobile Phone User Experience Localization Strategy  Dr. Tao Rong  User Experience and Total Communication Design  manager of Samsung Design China  Nee Haow, Namaste, Hello. A Story Rewritten, Usability in Asia, from remote to collaborate  Sushmita Munshi  User Experience, Accenture DCN India  Involving user’s creativity: 10 guidelines for more  effective interview observation and analysis in  an innovation project  Renee Zhang  User Experience Consultant  Innovative Design for products for enormous  number of users  Thomas Tang  Director of User Experience, Tencent 1:30pm-3:30pm    Design Challenges of Mobile Internet Products  Baiya  Founder of UCDChina; Bloger;Design Consultant 3:30pm-5:30pm  How Field Research can Lead to Insights and Support  Innovation  Susan M. Dray, Ph.D., CHFP  David Siegel, Ph.D.  Optimizing design for Emotions  Dr.Jianming Dong  Managing Director, HFI, Greater China;  Chief of Technical Staff, HFI Asia Evening Network Event 327     • Registration & Queries 86-21-61526484 xin.chen@upachina.org • Speaking Opportunities feng.huang@upachina.org • Sponsorship feng.huang@upachina.org • Paper Submission ronggang.zhou@upachina.org • Promotion Cooperation zhongwei.wang@upachina.org • Volunteers Application hangyan.ying@upachina.org

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