Ginny Redish

Janice (Ginny) Redish uses her expertise in usability and clear communication to help clients and colleagues with user-centered research and design, writing, and evaluation.  Ginny has worked with many companies around the world, including American Airlines (U.S.), Hermes Software (Slovenia), Marriott International (U.S.), Nokia (Finland), SAP (Germany), and Sony (Japan) as well as U.S. government agencies whose information is used throughout the world.

Ginny is sought after as a speaker and workshop leader.  In 2004, she was the keynote speaker for the annual international UPA conference.  She has keynoted other conferences in England, Norway, Slovenia, and the United States.  She has trained thousands of usability specialists, communication specialists, and other subject matter experts in usability, user-centered design, information design, and writing for the web.

Ginny wrote three of the classic books on usability:
 •  Letting Go of the Words – Writing Web Content that Works (Morgan Kaufmann / Elsevier, 2007)
 •  A Practical Guide to Usability Testing (with Joseph Dumas, Intellect Ltd., first edition, 1993; revised edition, 1999)
 •  User and Task Analysis for Interface Design (with Jo Ann Hackos, John Wiley & Sons, 1998)

Ginny has been actively involved and on the board of directors of the Center for Plain Language, the Society for Technical Communication, and UPA.  Ginny’s work has brought her many awards, most recently the Ken Rainey Award for Excellence in Research from the Society for Technical Communication.
Usability and Innovation –  Ideas that Clash?  Or Ideas that Work Together?
Designing from user research
Communicating effectively in your products