中文  |  English

We are developing new products/services constantly with fancy user interfaces in order to simplize our daily life, match our needs, and even improve the current world. However, only few products can really live in the market. Of course, they cannot realize our goals. Why?  One of main reasons is that we haven’t really recognized the great value of design.
Everyday we hear news of new products released in the market, we see new technology being applied into our life, and even we see the whole world is changing.  But so many of them died in a very short period and didn’t make their promises to us happen. This is awful, isn’t it? But have we really learned lessons from that? In my opinion, very rarely!  Perhaps, the reason is we didn’t think the very basic process of how a product enters the market in a user-centered way and always try to do a product for the millions of general users and then hope we could catch some of those lucky fishes for quick money.

We need design, more specifically user-centered design. We have to know who the users are before we design, we have to know what we design and why. Are we only designing a product? No, I say it is more about the context of experience. In another word, the final output of designing a product is not a physical product, not an actual object well packaged, but an interaction and feedback in terms of behavior, experience and emotions.
We are lucky because our previous colleagues have created a new methodology of design for us to exactly fix our current problems.  That is User-Centered Design (UCD). UCD is not only arts design, but also a science crossing many different disciplines. The goal of design is to transfer new technologies to a form that can bring values to users. Throughout the process of UCD, we are able to do user orientation, product orientation, experience orientation (a new term for the interactive experience between user and product), user interface structure design, detailed interaction design, graphic design and design evaluation.

Friends, come to User Friendly 2009! Let’s experience the application of UCD to many different domains including Internet, financials, telecom, software, etc in the world biggest developing market.
Jason Huang
Co-Founder & President, Usability Professionals' Association, China
General Chair, User Friendly 2009-Design for Asia

Email: feng.huang@upachina.org