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Silvia Zimmermann
President , UPA International, Switzerland
Founder & Managing Director, Institute of Software-Ergonomics and Usability, Switzerland
Welcome Speech: UPA 2.0 New vision New Mission Statement
Jared M. Spool
Founding Principal,User Interface Engineering,USA
Keynote: The Dawning of the Age of Experience
Bill Moggridge
Co-Founder, IDEO, USA
Keynote:What’s Next for Design in Asia?
Jason Huang
Co-founder & President, UPA China
Founding Principle, TANG UX Consulting, China
Chairman, User Friendly 2009, Design for Asia
Opening Speech: Design for "Created in China"
Marc Rettig
Founder, FIT Associates, USA
Keynote: Design For Life