The global economy affects design everywhere in the world, pushing companies in Asia to transform themselves from implementation to innovation. Bill will describe the changes in design process at IDEO, as the company has evolved over the past ten years from a product design consultancy to an innovation by design company, using design thinking to help clients navigate the speed, complexity, and opportunity areas of today’s world. He will show examples of how designers and design teams learn by doing, allowing the subconscious mind to inform intuitions that guide actions. He will illustrate his talk with examples from projects in Asia, including some from his experience as Cofounder of IDEO, and others from his recent book Designing Interactions (www.designinginteractions.com).