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Day 1   Nov 13, 2009  Friday
Date Content
9:00am-9:15am
Welcome Speech: UPA 2.0 New vision New Mission Statement
Silvia C. Zimmermann
President , UPA International, Switzerland
Founder & Managing Director, Institute of Software-Ergonomics and Usability, Switzerland
9:15am-10:00am
Opening Speech: Design for "Created in China"
Jason Huang
Co-Founder & President, UXPA China
CEO, TANG UX
10:30am-11:30am
Keynote: The Dawning of the Age of Experience
Jared M. Spool
Founding Principal,User Interface Engineering,USA
11:30am-12:30pm
PANEL: Keynote Speakers+Invited Guests
1:30pm-5:30pm
Empowered Employees Bring in Happy and Loyal Customers
Wei Ding, PhD
Director of Information Architecture, e-Commerce, Marriott International, USA
How to Apply the User Experience during R&D Process
Shengyuan Xu
Senior User Experience Specialist, Innobri UX Consulting, China
How the E-government Should be Designed and Who Should be the Usability Professional?
Prof. Masaaki Kurosu
Professor, the Open University of Japan, Japan
Professor, the R&D Department,National Institute of Multimedia Education (NIME), Japan
Creative Ethnography - extending your user testing methods
Jodie Moule
Co-founder and Research Director, Symplicit User Experience and Design, Australia
Fangyu Xia
Technical Director, TANG User eXperience Consulting, China
Member of the Board, UPA China
What to do when: Informing design at every phase
Dana Chisnell
Independent Usability Consultant and User Researcher, UsabilityWorks, USA
Design for Search
Whitney Quesnbery
Principal Consultant, Whitney Interactive Design, USA
Former President, UPA International
1:30pm-3:30pm
Germination and Management of Innovative Concepts in User Experience Design
Jianming Dong, PhD
Principal UX Expert, Huawei
Ex-board member, UXPA China
Making UCD Work for Design
Judy Ji
User Interface Design Manager, Baidu, China
3:30pm-5:30pm
Design Planning Process
Yu Guo
Founder, wodejia.com, China
Former Design Director, User Experience Department, Baidu, China
How to Manage Experience Design
Michael Liu, PhD
UI Design Lead, Inkjet Printer Section, HP China
7:00pm-9:30pm
Networking Party+Student Design Competition Show