Outcome-driven innovation: Converting User Research Data into Action
||Day 2 11月12日 星期六 13:30 -17:30
Interpretation transforms your stories into meaningful insights. Observations, field visits, or just a simple conversation can be great inspiration— but finding meaning in that and turning it into actionable opportunities for design is not an easy task.
Background：This workshop is grounded on the DESIGN THINKING principles, advocated by Tim Brown and Roger L. Martin
Targeted Audience：User Researchers, User Experience Designers, Product Managers, Product Designers
Participants will learn：You will learn how to use storytelling and visualization tools to turn meaningful insights into actionable opportunities for design
- Processing User Research Data / Capturing your learning;
- Sharing Inspiring Stories;
- Searching for Meaning;
- Defining Insights.
1- hour lecture
2- 3 (three) short break out sessions to practice the concepts taught in the lecture
a. Sharing Inspiring Stories
b. Searching for Meaning
c. Defining insights