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中文 | English
Outcome-driven innovation: Converting User Research Data into Action
Speaker Itamar Medeiros    
Language English
Time Day 2   11月12日  星期六  13:30 -17:30
Address
Content

Interpretation transforms your stories into  meaningful insights. Observations, field visits, or just a simple conversation can be great inspiration— but finding meaning in that and turning it into actionable opportunities for design is not an easy task.

Background:This workshop is grounded on the DESIGN THINKING principles, advocated by Tim Brown and Roger L. Martin

Targeted Audience:User Researchers, User Experience Designers, Product Managers, Product Designers

Participants will learn:You will learn how to use storytelling and visualization tools to turn meaningful insights into actionable opportunities for design

Outline:

  • Processing User Research Data / Capturing your learning;
  • Sharing Inspiring Stories;
  • Searching for Meaning;
  • Defining Insights.

Format:
1- hour lecture
2- 3 (three) short break out sessions to practice the concepts taught in the lecture
a. Sharing Inspiring Stories
b. Searching for Meaning
c. Defining insights
 


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